Esports World Cup Foundation selects 40 clubs for $20m partner program

RIYADH: The Esports World Cup Foundation announced the top 40 esports clubs that have been accepted into the EWCF Club Partner Program, an industry-leading initiative designed to promote the growth of esports organizations.
The $20 million program will offer chosen clubs up to $1 million in funding to expand their brand and grow their global audience through innovative content and marketing campaigns, leading up to and throughout the Esports World Cup 2025.
Faisal bin Homran, chief product officer at the Esports World Cup Foundation, said that the organization’s mission is to build a sustainable future for esports clubs worldwide while creating opportunities for organizations from some of the world’s fastest-growing markets.
“This year’s 40 partnered clubs represent a diverse and dynamic cross-section of global esports, spanning legacy organizations, rising stars and global powerhouses that collectively define the rich history and the rapidly evolving future of the industry. By investing in their growth, the program will enable clubs to expand their audience and reach, strengthen their brands and gain greater visibility through fan-first content, shaping the future of esports as a global sport and mainstream entertainment.”
The 40 partner clubs, reaching more than 300 million fans, will drive global growth by creating compelling experiences and content that deepen their connection with fans worldwide, including behind-the-scenes production, player documentaries and live fan experiences that excite their communities. The 2025 program offers modular funding for campaigns that engage fans, tell EWC-related stories and enable club-driven innovation.
The 2025 EWCF Club Partner Program represents a global roster, including six clubs from China, alongside additions from rapidly expanding markets like Japan, India and Latin America. The full lineup is: 100 Thieves, All Gamers, Bilibili Gaming, Cloud9, Edward Gaming, EVOS, FaZe Clan, Fnatic, FURIA, G2 Esports, Gaimin Gladiators, Gen.G, Gentle Mates, HEROIC, JD Gaming, Karmine Corp., Movistar KOI, LEVIATAN, LOUD, MOUZ, NAVI, NIP.eStar, ONIC, POWR, REJECT, S8UL, Sentinels, T1, Team BDS, Team Falcons, Team Liquid, Team RRQ, Team Secret, Team Spirit, Team Vitality, Twisted Minds, virtus.pro, Weibo Gaming, Wolves Esports and ZETA DIVISION.
The 2025 Club Program applications in China were supported by Tencent E-Sports, which facilitated the process for 20 clubs that have applied.
Six clubs were selected, including All Gamers, Bilibili Gaming, Edward Gaming, JD Gaming, Weibo Gaming and Wolves Esports — China’s most dominant teams, engaging more than 125 million Chinese fans through gaming, entertainment and lifestyle content. Additionally, eStar, as part of NIP, has also been added to the lineup, further serving the expansion of the Club Partner Program in China and activating Chinese fans.
All clubs were selected through a rigorous evaluation process that reviewed almost 200 applications, included assessing their competitive track record in the Club Championship in 2024, their potential across multiple games, social media presence, fan engagement and their strategic plans for activating their global esports audience.
Eight clubs received direct invitations based on their EWC 2024 Club Championship ranking, while the remaining spots were allocated through an open application process. Nineteen clubs joined for the first time, and 21 returned from the inaugural year.
Fabien “Neo” Devide, chairman and co-founder of Team Vitality, said that esports is evolving faster than ever, and the EWCF Club Partner Program is driving that evolution by giving clubs the tools to grow, engage fans and compete at the highest level.
He added: “EWC 2024 was a defining moment for us — winning points in five games, two podium finishes and securing a top-four finish at the Club Championship. The scale and energy of the event proved just how influential esports has become. We’re proud to be part of the program again, fueled by the enthusiasm of French fans who continue to support and inspire us as we look to elevate our game, win as many tournaments as possible and carry Team Vitality’s colors high on the biggest stage in esports.”
Mosaad Al-Dossary, co-founder and chairman of Team Falcons, said that the return of the EWCF Club Partner Program highlights the growing impact of esports and its expanding influence in engaging fans globally.
“Following our Esports World Cup victory, we understand the dedication required to compete at the highest level, and Saudi Arabia’s pioneering role in the esports and gaming industry continues to set the standard. We look forward to once again competing among the best and securing another win to make our country proud,” he added.
Ibraheem Al-Tamimi, founder and CEO of POWR, said that the team is excited to be part of the EWCF Club Partner Program and to compete on the grand stage of the Esports World Cup this summer.
“This initiative presents a fantastic opportunity to grow our fan base and reach millions of fans. As we make our debut at the EWC, we look forward to showcasing our talent, representing our country and contributing to the continued growth of the global esports ecosystem,” he added.
The Esports World Cup 2025 will unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Champion. The tournament’s unique cross-game format will reward clubs and players competing for a life-changing prize pool across a mix of platforms and genres, bringing together esports’ best teams, players and games under one banner in the largest-ever celebration of esports.