An AI strategy for workforce empowerment

An AI strategy for workforce empowerment

An AI strategy for workforce empowerment
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Most companies today are streamlining workflows and strengthening their competitive edge with artificial intelligence. They know preparation is critical to staying ahead in the rapidly growing AI-powered digital economy, both locally and globally.

Around the world, corporate investments in AI have skyrocketed from $14.57 billion in 2013 to $189 billion in 2023 — a 13-fold increase, according to WisdomTree, a global asset manager specializing in exchange-traded funds.

In Saudi Arabia, the AI market was valued at $1.52 billion in 2023 and is projected to reach $9.33 billion by 2030, BlueWeave Consulting reports.

Yet, many businesses aiming to become “AI-enabled” overlook a key lesson from Saudi Arabia’s national AI strategy: successful transformation requires more than just technology.

Under Vision 2030, Saudi Arabia has prioritized the industry through its National Strategy for Data and AI, fostering investments, favorable policies, and workforce development to create a thriving ecosystem.

At LEAP 2025, the Kingdom’s flagship tech conference, AI-related projects worth $14.9 billion were signed on the first day alone. These included international partnerships to bring cutting-edge capabilities to Saudi Arabia.

This while showcasing its innovations such as the Saudi Data and AI Authority’s ALLaM, a series of large-language models in Arabic.

The government has also launched initiatives including the Generative AI Academy, offering training programs in collaboration with NVIDIA to equip the workforce with essential skills.

Recognizing that technology alone is insufficient, Saudi Arabia emphasizes empowering people to fully harness AI’s potential.

The government recognizes that AI leadership requires more than just adopting or developing technology. To be effective, the workforce must be equipped with the right mindset and skills to harness its full value.

This lesson resonates with businesses today. When the internet became widely available in 1999, its potential was undeniable — yet many Saudi businesses hesitated.

By 2001, more than 1 million Saudis were online, but fax machines remained common in offices, according to the Communications, Space & Technology Commission. Organizations were slow to trust and adopt the internet as a core business tool.

Today, AI represents a pivotal moment of transformation. While businesses have access to AI tools, many struggle to move beyond the planning or pilot phase.

This highlights a key truth: even with immense potential, technology’s value can only be unlocked with the buy-in and drive of people. If Saudi Arabia’s current and future workforce is not aware of AI’s potential or comfortable using it collaboratively, the Kingdom risks falling behind.

Over the years, business owners have often asked me, along the following lines: “Why won’t my team use the new AI tool we’ve invested in?”

Employees must view AI as a tool that enhances their work — not one that replaces them. Without this foundation, AI initiatives risk resistance and underutilization.

Hatem S. Al-Mandeel

My response is always: “Do your people know what the tool does and how they’re allowed to use it?” The answer is often hesitant: “I assume so, but I’ll need to check internally.”

If the answer is not an immediate yes, there is a problem. AI can feel disruptive or unwelcoming to employees — just as the internet once did. In many cases I have encountered, employees are not even aware AI is being discussed at work.

This brings me to my first piece of advice: build a clear AI mission statement and communicate it often. Clarity and repetition are crucial for gaining internal support. Employees need to understand not just what AI adoption means for the business but why it matters and how it impacts their roles.

However, a mission statement alone is not enough. The next step is building awareness and foundational skills. Employees must view AI as a tool that enhances their work — not one that replaces them. Without this foundation, AI initiatives risk resistance and underutilization.

My final advice: identify AI advocates within your workforce. These individuals exist in every organization and thrive when their curiosity and skills are recognized. They can play a vital role in driving AI education and adoption from within.

One business owner I spoke with recently discovered his team members were not using an AI tool simply because they did not know it could help with daily tasks. After bringing in Tyde.AI for awareness training, usage increased significantly.

The path forward for Saudi Arabia businesses is clear: the rise of the AI-powered digital economy presents an opportunity for the Kingdom to become a global leader.

To achieve this, businesses must learn from national initiatives — AI transformation is not just about adopting technology; it is about empowering people to extract its full value.

If you are defining your AI strategy or concerned about its impact, start by enabling your workforce with awareness and skills.

Hatem S. Al-Mandeel is the managing director and co-founder of Tyde.AI.

 

Disclaimer: Views expressed by writers in this section are their own and do not necessarily reflect Arab News' point of view

King Salman issues royal order to host 1,000 Palestinians to perform Hajj this year

King Salman issues royal order to host 1,000 Palestinians to perform Hajj this year
Updated 15 min 14 sec ago
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King Salman issues royal order to host 1,000 Palestinians to perform Hajj this year

King Salman issues royal order to host 1,000 Palestinians to perform Hajj this year

RIYADH: Saudi King Salman has ordered on Monday the hosting of 1,000 Palestinian pilgrims to perform Hajj this year, the Saudi Press Agency reported.

The statement said the King has ordered the “hosting of 1,000 male and female pilgrims from the families of killed or wounded Palestinians” amid the conflict with Israel.   

The gesture is part of the Custodian of the Two Holy Mosques’ Guests Program for Hajj and Umrah, which is supervised by the Ministry of Islamic Affairs, Dawah, and Guidance.

The ministry said it immediately began developing a comprehensive plan to facilitate the performance of Hajj for the Palestinian pilgrims. 

 

 


Iran says nuclear talks will fail if US pushes for zero enrichment

Iran says nuclear talks will fail if US pushes for zero enrichment
Updated 32 min 52 sec ago
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Iran says nuclear talks will fail if US pushes for zero enrichment

Iran says nuclear talks will fail if US pushes for zero enrichment
  • Iran says nuclear talks “will lead nowhere” if US pushes for zero enrichment - Nournews

DUBAI: Nuclear talks between Iran and the United States “will lead nowhere” if Washington insists that Tehran drop its uranium enrichment activity to zero, Deputy Foreign Minister Majid Takhtravanchi was quoted by state media on Monday as saying.
US special envoy Steve Witkoff reiterated Washington’s stance on Sunday that any new deal between the US and Iran must include an agreement not to enrich uranium, a possible pathway to developing nuclear bombs. Tehran says its nuclear energy program has entirely peaceful purposes.
“Our position on enrichment is clear and we have repeatedly stated that it is a national achievement from which we will not back down,” Takhtravanchi said.
During his visit to the Gulf region last week, US President Donald Trump said a deal was very close but that Iran needed to move quickly.
During his first, 2017-21 term as president, Trump withdrew the United States from a 2015 deal between Iran and world powers that placed strict limits on Tehran’s enrichment activities in exchange for relief from international sanctions.
Trump, who branded the 2015 accord one-sided in Iran’s favor, also reimposed sweeping US sanctions on Iran. The Islamic Republic responded by escalating enrichment.


Trump calls to probe Kamala Harris celebrity endorsements

Trump calls to probe Kamala Harris celebrity endorsements
Updated 42 min 39 sec ago
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Trump calls to probe Kamala Harris celebrity endorsements

Trump calls to probe Kamala Harris celebrity endorsements

WASHINGTON: US President Donald Trump said Monday he would launch a “major investigation” into his 2024 election rival Kamala Harris over celebrities who backed her failed run for the White House.
“Candidates aren’t allowed to pay for ENDORSEMENTS, which is what Kamala did, under the guise of paying for entertainment,” he posted on his Truth Social platform.
“I am going to call for a major investigation into this matter.”
Harris sought to harness star power from celebrities such as Beyonce and Oprah Winfrey in the election race.
Winfrey defended a $1 million payment to her production company from the Harris campaign to covers costs associated with the talk show legend hosting the presidential candidate.
Harris’s team, meanwhile, denied rumors that she paid pop megastar Beyonce $10 million to appear at a rally.
The Harris campaign listed one endorsement-related expenditure for $75 in its financial reports to an environmental advocacy group.
Trump, who won the election comfortably, received scant support from the entertainment industry at large but tapped into a targeted subset of well-known, hypermasculine influencers including podcast host Joe Rogan.
The president on Monday took aim at Beyonce, Winfrey and Bruce Springsteen, accusing Harris of paying the legendary rock star to perform at a rally in Georgia weeks before the election.
“How much did Kamala Harris pay Bruce Springsteen for his poor performance during her campaign for president?” he wrote.
“Why did he accept that money if he is such a fan of hers?“
Trump last week took to Truth Social to feud with Springsteen after the star told a British concert audience that his homeland is now ruled by a “corrupt, incompetent and treasonous administration.”
In return, the 78-year-old Republican said the star, nicknamed “the Boss,” is “Highly Overrated.”
Springsteen is an outspoken liberal critic of Trump and turned out for Harris after she replaced Democratic president Joe Biden in his abandoned reelection bid.


‘Brothers forever’: Pakistani military acknowledges Saudi role in truce with India

‘Brothers forever’: Pakistani military acknowledges Saudi role in truce with India
Updated 10 min 49 sec ago
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‘Brothers forever’: Pakistani military acknowledges Saudi role in truce with India

‘Brothers forever’: Pakistani military acknowledges Saudi role in truce with India
  • Pakistan and India this month traded missile, drone and artillery strikes over an attack in Indian-administered Kashmir
  • The conflict alarmed world leaders and friendly nations, with a Saudi minister traveling to New Delhi and Islamabad

ISLAMABAD: Pakistan’s military spokesman, Lt. Gen. Ahmed Sharif Chaudhry, has acknowledged Saudi Arabia’s role in helping secure a ceasefire with India, after the nuclear-armed neighbors exchanged heavy cross-border fire this month.

India on May 7 launched a series of strikes across the Line of Control — the de facto border that separates the Indian-controlled and Pakistani-controlled parts of Kashmir. It also hit other sites on the Pakistani mainland, targeting what it claimed were militant positions.

Pakistan retaliated with strikes on Indian military targets before the ceasefire took effect on May 10, following efforts by world powers and friendly nations, including Saudi Arabia, to quickly de-escalate the conflict.

The Kingdom’s role in mediation was “very positive and wonderful,” Lt. Gen. Chaudhry told Arab News.

Pakistan and India have fought multiple wars since their independence from British rule in 1947. Two of the wars were over the disputed region of Kashmir, which both claim in full but rule in part.

The recent escalation came days after New Delhi blamed Pakistan for a deadly attack on tourists in Indian-administered Kashmir — Islamabad denied any involvement.

As the neighbors exchanged fire, Saudi Minister of State for Foreign Affairs Adel Al-Jubeir visited both New Delhi and Islamabad. The May 10 truce was reached shortly afterward.

Saudi Arabia and Pakistan share close diplomatic and strategic relations, and the Kingdom has provided significant support to Pakistan during its prolonged economic challenges in recent years.

“The bond between the people of Pakistan and the people of Saudi Arabia is very strong, and we in the armed forces have a very close bond with the Kingdom of Saudi Arabia. And this is a relationship that is based on respect,” Lt. Gen. Chaudhry said.

“Saudis are our brothers, brothers forever.”


International Museum Day 2025: Abu Dhabi shapes future through culture and connection

International Museum Day 2025: Abu Dhabi shapes future through culture and connection
Updated 51 min 57 sec ago
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International Museum Day 2025: Abu Dhabi shapes future through culture and connection

International Museum Day 2025: Abu Dhabi shapes future through culture and connection

Abu Dhabi has always been a meeting point of worlds where East and West, past and future, tradition and ambition converge. This is not just a matter of geography. It reflects who we are: a society shaped by the exchange of ideas, driven by curiosity, and united by a deep belief in the power of culture to move people and ideas forward.

That belief takes center stage as we mark International Museum Day on May 18. This year’s theme, The Future of Museums in Rapidly Changing Communities, could not be timelier. In an age defined by technological acceleration, climate disruption, and global uncertainty, museums are no longer just guardians of the past. They are engines of progress where creativity, inclusion, and innovation come together to shape more resilient and connected societies.

These values guide the mission of Saadiyat Cultural District Abu Dhabi, one of the greatest concentrations of global institutions. Its shared narrative is a celebration of cultural dialogue, creative exploration, and the human story that binds us across time and geography. The district is more than a center of global cultural and creative excellence; it is a lasting commitment to a society where knowledge and creativity is nurtured, offering pathways to inspiration, empowerment, and transformation. 

Each of Saadiyat Cultural District’s institutions plays a distinct role. When Louvre Abu Dhabi presents a Bactrian “princess” from 2,000 BCE beside a Tang Dynasty ceramic and a Mondrian masterpiece, it affirms that creative brilliance transcends borders and eras. When the newly-opened teamLab Phenomena Abu Dhabi explores the fusion of art, science, and technology, it places the UAE at the center of tomorrow’s narratives. And when Zayed National Museum tells the story of our transformation from a nation of pearl divers, farmers and traders, to a knowledge-driven economy, it offers a living model of resilience and reinvention.

Yet the ambition of our cultural strategy reaches far beyond Saadiyat Cultural District. Across the emirate, a rich network of museums and cultural centers ensures that culture is deeply rooted in the identity and daily life of our communities.

Qasr Al-Hosn, the oldest standing structure in Abu Dhabi, has been transformed into a living museum that tells the story of the capital’s evolution from a fortified watchtower to a vibrant global city. In Al-Ain, the birthplace of our Founding Father Sheikh Zayed bin Sultan Al-Nahyan, both the Al-Ain Museum, established by Sheikh Zayed in 1971, and his former home, Al-Ain Palace Museum, stand as enduring symbols of our national identity. Together with Qasr Al-Muwaiji, which has played an important role in the history of the UAE, they reflect the values, vision, and leadership that continue to shape the nation’s path forward.

The newly-restored Al-Maqta Museum, housed in a historic watchtower, explores the defensive and maritime heritage of the region. Meanwhile, Delma Museum, located on one of the oldest continuously inhabited islands in the UAE, offers deep insights into the country’s seafaring and pearling traditions. 

Each of these institutions is tailored to its community and context, enriching local pride while reinforcing a broader national narrative. They embody our belief that cultural heritage in Abu Dhabi should be celebrated everywhere, so that every visitor, from schoolchildren to scholars, can see themselves reflected in the stories they preserve and share.

This approach continues the legacy of Sheikh Zayed who recognized long before the nation’s formation that culture was essential to building a cohesive and forward-looking society. Not only to preserve the past, but to inspire future generations. That vision is more relevant today than ever before.

We saw it take another step forward this year with the launch of the Abu Dhabi Collection. Curated over many years by DCT-Abu Dhabi, the Abu Dhabi Collection brings together thousands of works that reflect the depth and diversity of our shared heritage. Spanning continents, centuries, and civilizations, the collection affirms that culture is not fixed or finite. It moves across borders. It connects people. And it belongs to us all.

As we navigate the complex terrain of the 21st century, from demographic shifts to climate challenges, from exponential technologies to multipolar geopolitics, culture offers something unique: the ability to convert uncertainty into possibility. It reminds us that every leap forward begins with imagination, and that every solution is rooted in human experience.

On the occasion of this International Museum Day, Abu Dhabi reaffirms its belief in a future shaped not only by data or infrastructure, but by ideas, heritage, and human connection. Through investment in cultural institutions, creative industries, and community engagement, we not only preserve the past, we also empower the present and inspire the future. Because culture remains humanity’s oldest survival strategy, as well as its most enduring source of hope.

  • The writer, Mohammed Khalifa Al-Mubarak, is chairman of the Department of Culture and Tourism — Abu Dhabi